Logo 3: The Razer Triple-Headed Snake

The next logo we will be looking at is one of the most popular and successful gaming brands, Razer. While this logo isn’t as widely well-known as Twitter or Chevrolet, but it still has a strong following consisting of gamers, or even PC users.

Razer is a company that produces PC peripherals and merchandise. The brand is particularly popular because its target demographic is gamers, specifically PC users.

The Razer Naga Chroma Gaming Mouse

The Razer Deathstalker Gaming Keyboard

Their business model frequently promotes professional gaming and Esports. They market the members or partners of the brand as “Pro-gaming elite”. The gaming market nowadays is thriving, as well as Esports; which has millions of fans and followers throughout many games, such as Counter-Strike: Global Offensive, FIFA and League of Legends.

Team Razer promotes professional gamers 

I personally use multiple Razer products, and they are top of the line. They are comfortable and near essential for gaming, they will also function well in general.

Now for the logo itself. I must say it is a very creative logo. The design is very sleek and cutting-edge, just like their products. The design is built on an illustration of a snake that is copied and rotated to create somewhat of a kaleidoscopic design.

Snakes are attributed with danger or aggression. Which compliments their business model of being the best at whatever game the customer’s playing.

The color scheme also agrees with this quality. It’s colored green, which is the color of victory and it’s usually placed on a solid black background which makes the green pop out almost in a glowing-like fashion.

Sources:

https://www.razerzone.com/team/logo

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