Logo 2: The Chevrolet Bowtie

Chevrolet is one of the most recognizable car brands in the world. The Detroit-based brand that has been producing and manufacturing different kinds of automobiles since 1911.

The Chevrolet logo, as of 2011.

Cars, trucks, vans, SUV’s. This is the flexibility of their production. I personally drive a Chevrolet Impala. From my experience, it’s a satisfactory car. I’m not a person who’s very knowledgeable about cars, but even I can say for certain that it’s a decent car.  

2017 Chevrolet Impala

First iteration of the "bowtie" logo in 1913,

Original Chevrolet logo in 1911

The Chevrolet logo, sometimes referred to as the “Chevrolet Bowtie” or “Chevrolet Emblem” is somewhat of an enigma. At one point it is not known whether it was inspired by a French wallpaper, or borrowed from a newspaper ad or inspired by the Swiss flag.

In the end it was discovered that the design was borrowed from a 1911 ad from an Atlanta coal company, arguably copied to an extent. As with many different logos, it has gone through changes through its lifetime.

1911 ad inspires Chevrolet logo.

Now to describe the logo itself, it’s basically close to a bowtie, to signify class and high-ranking. So if you drive one of their cars, you will be associated with those attributes.

The logo has been around the same for most of the company’s run until 2004, when they decided to make the logo gold. This further signifies the fact that the company’s cars are intended to be high-class. 
The logo itself, also aesthetically, looks very pleasing on a car. It’s usually found on the grilles and it stands out. The gold color compliments the often gray color of the grilles, having it look like a piece of gold found in the wall of a mine. 

Sources:

https://en.wikipedia.org/wiki/Chevrolet

http://jalopnik.com/5797651/the-real-history-of-the-chevrolet-bow-tie

http://www.chevrolet.com/culture/article/bowtie-history.html

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